About Merida Business Strategies
Merida Business Strategies is a boutique consulting firm dedicated to working with small to mid-sized businesses. We believe that every entrepreneur deserves access to sophisticated financial insights typically reserved for larger corporations, delivered with a warm and reassuring personal touch.
Our mission is centered on empowering our clients through tailored financial strategies that promote sustainable growth. We place a significant focus on financial literacy, ensuring that our partners not only see results but also understand the mechanics of their own success, building a foundation for long-term independence.
Our Vision
To be the catalyst for financial empowerment within our community, bridging the gap between current challenges and future goals through comprehensive education and literacy initiatives.
Our Mission
We are committed to building long-term, trusted partnerships by providing consistent, professional strategies tailored to empower every client to reach their specific financial milestones.
Meet The Team
Nayeli Macias
President
My name is Nayeli, and I am the president of Merida Business Strategies LLC, a company I founded with a vision of freedom and success. I specialize in assisting individuals with personal and business tax filings, ensuring they receive the financial support required to meet their personal and professional goals.
I have a deep passion for serving my community and empowering the next generations to achieve their aspirations.
When I'm not working, I am a proud mother of two wonderful children who inspire me to keep striving for growth.
Our experts in business and financial strategy are here to empower your firm’s growth.
Fernando Bobadilla
business consultant
Fernando’s dedication to supporting the Latino community is deeply personal. After arriving in the United States at a young age, he witnessed his parents’ determination as they worked hard to build a better future and overcome challenges on their own. These experiences inspired his passion for helping others access the information and guidance they need to succeed.
With extensive experience in the tax industry—and a background in customer service and the medical field—Fernando brings professionalism, empathy, and integrity to every client he serves.
Outside of work, Fernando enjoys spending time with his wife and family and exploring the scenic outdoors of Idaho.
Miguel Rivera Jaramillo
Tax Preparer/Certified Translator
Miguel is a committed and efficient tax preparer who takes great pleasure in assisting his clients. Originally from Mexico, he immigrated to the United States during his teenage years. After spending many years in the manufacturing sector, he transitioned into a role that aligns more closely with his true self. In addition to his professional endeavors, Miguel is a devoted father to his son. He enjoys traveling and exploring new cuisines.
Furthermore, Miguel is a certified translator and interpreter who approaches his work with seriousness and dedication